Field Journal 9

Field Journal 9

While reading in Megg's History of Graphic Design about the Psychedelic poster art era of the wild 60's, I marveled at seeing various poster art from the various artist of the time. Peter Max really made a huge impression on me. His composition, his choice of colors, his clean lines, his clear ability to communicate are apparent reasons why he became so popular to so many people through the years. I had casually seen his art before, but never really paid attention to the artist (though very appealing)...till now.  Seeing his art makes me want to run out and buy a black light, but no, I don't want to do any hallucinogenic drugs.  I'll pass on that. It must have been quite a "trip" to experiment with those chemicals and look at psychedelic poster art composed by the master, Peter Max. 

Peter Max Finkelstein was born, October 19, 1937. He is a German-born Jewish American who grew up during much turmoil. HIs family had to flee Nazi Germany in 1938 to escape the Holocaust and traveled to Shanghai under the control of the Imperial Japanese army. His mom was a fashion designer in Berlin before they fled to Shanghai. His family was surely supportive with his interest in art.  He was also really interested in astronomy which is apparent in many of his works. I also cannot help to think that the "Imperial Flag" of Japan may have been an appealing design influence as it appears in many of his poster art. It was a symbol that he had been surrounded with as a child in occupied Shanghai. 

Imperial Flag of Japan

I looked over many of his works and noticed that there was many Buddhist mandala looking symbols in his work. While researching further, I found out that he spent his early years in Japanese occupied Shanghai. His home overlooked a Buddhist temple where he could see monks painting and his very own Chinese nanny taught him how to hold a paintbrush. The young Max departed China in 1948 and traveled to many places from China to Tibet to Africa to Israel to Europe then finally to New York. This influence was probably the reason for the mandala - like art style. As a young child, he was surrounded by war and moving from place to place that is is no surprise to me that his art reflected peace, love and trying to get along. 

I have a love for Japanese anime and thought to search  if I could find some pieces that appeared to be Peter Max-like.  There is a poster from the Anime, "Summer Wars"that had clean lines and beautiful color palates and thought this may look like a Peter Max like piece. What do you think?

Japanese Anime poster for "Summer Wars"

These two posters below by Tadanori Yokoo look like Peter Max was an inspiration to this artist. Notice the rising sun themes, clean lines and vivid colors.

Tadanori Yokoo

Thanks to this class. I am now, very much, a fan of Peter Max. I join the crowd in following this living legend as he has contributed so much to the world with his creativity and very positive imagery. He has brought goodness to the world in times of great turmoil. I look forward to learn more about his work and his life as a great inspiration to me.

http://en.wikipedia.org/wiki/Peter_Max

http://www.petermax.com

http://mikeathartan.skyrock.com/tags/1Fo80t2o95l-peter-max-artwork.html

http://pinterest.com/mariekazalia/peter-max/

Field Journal 9

Field Journal 9

          

Field Journal 8

Field Journal 8

          Visual marks were usually used for trade and money, If you had a good design on your product people are bound to remember it, and think of it fondly, like the ever changing Google logo, or the Ebay logo. Come to think of it, rancher brand markings are logos, poor horses and cattle behinds.

http://themyndset.com/wp-content/uploads/2012/07/google-images-logo.jpeg

http://startronics.com/yahoo_site_admin/assets/images/800px-EBay_Logo_svg.60171113_std.png

          As time went on and technology started to change. People started to be more aware about how things were visually presented. Gradually the logo became the face of the company. This is why professional logos became a must for businesses. This is why there is a big business in graphic design. It takes a lot of research, color, shapes, textures and typesets to make a logo for a particular business. Some companies even have a sound logo like Intels chime or Kaiser Permanente's own Katey Sagal and when you hear her voice you think of someone taking care of you at Kaiser.

http://www.ecodesk.com/uploads/2012/01/Kaiser_Permanente_Logo.jpg

          The better the logo is compared to its competitor the more people will buy the product or service associated with the logo. A good logo is memorable, appropriate to the brand it represents, and simple so it can work everywhere and look the same in any situation, and timeless like the Coke cola logo.

http://www.vankannelsignrestoration.com/sitebuildercontent/sitebuilderpictures/webassets/cocacola.gif

         

          The MTV logo was one of the first logo's to incorporate an ever changing logo, so that it can still be recognizable and represent the company accurately. In the Meg's exert: "Gorman observed that the MTV logo "changed the face, the idea, and the speed of graphic design"; played a major role in redefining visual identity in the electronic age." This log wiped out the idea that trademarks and visuals should be fixed and consistent. This reflects the more recent google logos which reflect whats happening in terms of seasons, holidays, politics and etc. It represents the company as well as being charming. People look forward to looking at it.

http://themyndset.com/wp-content/uploads/2012/07/google-images-logo.jpeg

        As the world entered into the visual age, visual identity became more important. With big multinational companies, multi-part international events, and large governmental entities all require graphic designers to develop complex design systems to manage visual identity and information flow. While accomplishing these goals, design systems also create resonance, and help define and express the nature of an event or a large organization.

Field Journal 7

Field Journal 7

Chapter 16 - 17 Review
Lester Beall

          After reading the chapters, I found the works of Lester Beall to be very interesting. I can't quite put my finger on it, but there's just something about his style. I just like how his style is simple but conveys a clear message and how happy he makes me feel when I look at his work. I did some more research and found out that he had a technology oriented background as he played with ham radios and wireless sets. He had a Ph.D in the history of fine arts. He demonstrated clear use of typography and was highly regarded in the U.S and over seas. After looking at many of his pieces I began to recognize his works very easily.

http://s3.amazonaws.com/files.posterous.com/haus/jUlQegAX1Iyn8mPi7hok8bfWofbSxddqOc1VYaUWU6aAmKYd36v4bWoNR6Bh/beall_mailer-1.jpg?AWSAccessKeyId=AKIAJFZAE65UYRT34AOQ&Expires=1352872580&Signature=scBiuh8lf2dq2jJTeOdU1YXX5kE%3D

          Lester Beall's style is easily recognizable employing bright, bold primary colors with illustrative arrows and lines. He doesn't rely on a lot of words to state a his meaning. He uses great composition so even people who can't read can understand the meaning. I can see why this is one of his most famous and revered pieces. Have you ever heard of the word "jingoism"? Well, this wreaks of it.

http://media-cache-lt0.pinterest.com/upload/545005992375604168_JXfPkT3c_b.jpg

          Beall was interesting because he often incorporated a variety of media in his work like woodcuts and lithos. He would continually experimented with photographic effects and techniques. He was truly a great contributor to the modern movement in  America and made a great impression on me.

References:

http://www.core77.com/blog/object_culture/lester_beall_american_graphic_design_pioneer__15809.asp

Field Journal 6

Field Journal 6

Chapters 13-15 Review

         Have you ever seen a bumper sticker that had a black line drawing of an Asian man with stereotypical slant eyes, buck teeth and a coolie hat sitting behind a steering wheel with the red circle around the drawing and the red slash through the circle? I've seen it and laughed at first but then it irked me a little since, hey, I'm Asian and I resemble that remark....I mean....I resent that remark..I think that is an example of contemporary dadaism. Someone must have had many encounters with bad driving Asian people in order to create this bumper sticker art.  I know I've witnessed many times of bad Asian driving. I also know that when I see someone making a dangerous driving move, I try to look at the driver to verify if they are Asian or not. Darn it, usually, they are Asian. As dadaism goes, it represents moods of the times. 

          Anyway, Dadaism was a movement that was born from the reaction to the horrors of World War I. Believing that the root of the problem stemmed from bourgeois nationalist and colonialist interests, Dadaism sought to reject the reason and logic of a society that led them to war, and instead embrace chaos and irrationality expressing it through art that rejected the many of the prevailing art standards at the time. Seeing it in Megs History of Graphic Design left a powerful impression on me, especially Heartfield's anti-Nazi photo montages.

http://imgs.abduzeedo.com/files/articles/heartfield/Adolf_the_Superman.jpg

          Dadaism is a vehicle in which people can express their opposition through art. Through this, they can reach people and communicate their views to others and perhaps gain followers, like the 2012 election for example.

http://i.ytimg.com/vi/SBn3ubxDHUg/0.jpg

http://blogs.villagevoice.com/dailymusto/anti-obama-cartoons-3.jpg