Field Journal 8
Visual marks were usually used for trade and money, If you had a good design on your product people are bound to remember it, and think of it fondly, like the ever changing Google logo, or the Ebay logo. Come to think of it, rancher brand markings are logos, poor horses and cattle behinds.
http://themyndset.com/wp-content/uploads/2012/07/google-images-logo.jpeg
http://startronics.com/yahoo_site_admin/assets/images/800px-EBay_Logo_svg.60171113_std.png
As time went on and technology started to change. People started to be more aware about how things were visually presented. Gradually the logo became the face of the company. This is why professional logos became a must for businesses. This is why there is a big business in graphic design. It takes a lot of research, color, shapes, textures and typesets to make a logo for a particular business. Some companies even have a sound logo like Intels chime or Kaiser Permanente's own Katey Sagal and when you hear her voice you think of someone taking care of you at Kaiser.
The better the logo is compared to its competitor the more people will buy the product or service associated with the logo. A good logo is memorable, appropriate to the brand it represents, and simple so it can work everywhere and look the same in any situation, and timeless like the Coke cola logo.
http://www.vankannelsignrestoration.com/sitebuildercontent/sitebuilderpictures/webassets/cocacola.gif
The MTV logo was one of the first logo's to incorporate an ever changing logo, so that it can still be recognizable and represent the company accurately. In the Meg's exert: "Gorman observed that the MTV logo "changed the face, the idea, and the speed of graphic design"; played a major role in redefining visual identity in the electronic age." This log wiped out the idea that trademarks and visuals should be fixed and consistent. This reflects the more recent google logos which reflect whats happening in terms of seasons, holidays, politics and etc. It represents the company as well as being charming. People look forward to looking at it.
http://themyndset.com/wp-content/uploads/2012/07/google-images-logo.jpeg
As the world entered into the visual age, visual identity became more important. With big multinational companies, multi-part international events, and large governmental entities all require graphic designers to develop complex design systems to manage visual identity and information flow. While accomplishing these goals, design systems also create resonance, and help define and express the nature of an event or a large organization.
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